Each woman is unique and her garments should be unique as well. In 2005, Chigozilu Enigwe created the Ọ dị line with that concept in mind.
Ọ dị (pronounced ô - dē) is a made-to-order clothing line offering distinctive one-of-a-kind bridal gowns, evening wear, cocktail dresses, and other custom garments for women who enjoy stylish individuality.
Chigozilu has been madly in love with fashion throughout her life. She believes her affinity to the art is genetic. Growing up in an artistically inclined family, she was introduced to the skill of designing from her mother and sewing through her grandmothers. She was also influenced by her grandfather, a designer and distributor of print textiles.
These early experiences with fashion allowed Chigozilu to immerse herself in the fascinating world of design. By the time Chigozilu was 11 years old, she had a large collection of books filled with sketches of ornate gowns, elaborate cocktail dresses, and everything in between.
After launching Ọ dị, Chigozilu's talent and passion for creating wearable art had garnered the attention of notable figures in the fashion industry. Tyra Banks wore a custom gown and invited her onto her talk show to showcase 5 other original designs. Ọ dị has also graced the red carpets at the Day Time Emmy Awards, the annual Fashion Rocks Concert in Radio City New York, and the pages of Lucky Magazine and Philadelphia Style Magazine.
Ọ dị, in Chigozilu’s native language, Igbo, simply means “it is”, allowing your clothes to fill in the blank.