Each woman is unique and her garments should be unique as well. In 2005, Chigozilu Enigwe created the Ọ dị line with that concept in mind.

Ọ dị (pronounced ô - dē) is a made-to-order clothing line offering distinctive one-of-a-kind bridal gowns, evening wear, cocktail dresses, and other custom garments for women who enjoy stylish individuality. Women who want personalized services can attain an Ọ dị piece that is designed and created for her specific aesthetic and size. The garment is not designed according to trend or season, but for you. Furthermore, we donate a portion of each order to a charity of your choosing.   Ọ dị gowns have contributed to supplies and operations for such organizations as the Hurricane Katrina Relief Fund, the Nigerian Healthcare Foundation, and the Pennsylvania Academy of the Fine Arts,

The Ọ dị line, under the Chi Chi & Chi Chi E Company, has made appearances on such magazines, shows, and red carpets as Philadelphia STYLE Magazine, Lucky Magazine, HauTe Magazine, Conde Nast Traveler Magazine, the Tyra Banks Show, the Fashion Rocks Concert, and the 2008 Daytime Emmys.

Ọ dị, in Chigozilu’s native language, Igbo, simply means “it is”, allowing your clothes to fill in the blank.